What's new

Bring your own research into Grove — PDFs, transcripts, survey exports, or any public URL. Grove extracts structured insights and sends them straight to your review queue. Nothing is ever stored; files are processed in memory and discarded immediately.

• ·Upload a PDF, paste raw text, or enter a URL — all three routes produce the same structured output
• ·Each document gets a name, date, and type (transcript, report, survey, usability study, and more)
• ·Insights are tagged to a specific archetype and go directly into the review inbox
• ·Processing runs in the background — you get redirected when it's done, not left waiting at a spinner

Interviews now persist. Every conversation is saved as a named session — leave the tab, come back later, and continue exactly where you left off. And for the first time, you can see which research is behind each response.

• ·Sessions saved automatically — resume any conversation from the interview hub
• ·Rename sessions to track what you were exploring
• ·Each AI response shows a collapsible source panel listing the exact insights it drew on, with the originating document
• ·Complete funnel: Challenger → Discussion Guide → Synthetic Interview — questions from your guide appear as ready-to-use prompts in the interview
• ·Interviews no longer require a pre-built persona — any archetype with enough accepted insights can be interviewed directly

Journey maps are now generated on demand from your accepted insights — no manual input required. Once an archetype reaches 10 insights, a map can be generated at any time.

• ·Generation runs in the background — the page updates when it's ready, no timeout risk
• ·Maps reflect the specific insights in your knowledge base, not a generic template
• ·All layers expanded by default — collapse to focus, re-expand to explore
• ·Regenerate at any time as new research comes in

• ·Onboarding checklist guides new users through the three steps needed to unlock all tools
• ·Progress bar on locked tools shows how many insights are needed to activate them
• ·Nav badge shows pending insight count — updates live as you review and across page navigations
• ·Upload Research added as a standalone tool card on the dashboard

• ·New name, logo, and design system — Fraunces serif headings, sage-green palette, Inter body text
• ·Now live at usergrove.com with a Grove-branded login page
• ·Homepage fully rewritten to explain what Grove does and why it works differently from black-box persona tools

Grove supports multiple independent workspaces. Every team's archetypes, insights, personas, and journey maps are fully isolated — one team's knowledge base is never visible to another.

• ·New users get a private workspace on sign-up — no manual setup required
• ·Workspace name shown in the nav so it's always clear which context you're in
• ·Pro teams can share a connected workspace across members

• ·Quick open-text feedback form below the tool cards on the dashboard
• ·Submissions go directly to the Grove team
• ·Beta badge in the header — if something feels off, that's the place to say so

Enter a hypothesis and Challenger searches the web across five dimensions — supporting evidence, contradicting evidence, audience signals, behavioural patterns, and market signals — then returns a structured verdict with source citations.

• ·Verdict: Supported / Rejected / Nuanced — with a confidence level and an alternative framing when warranted
• ·Runs as a background job — navigate away while it works, check back when it's done
• ·Each finding is linked to a real source — no hallucinated citations
• ·Chain directly into a Discussion Guide: one click pre-fills objective, assumptions, and open questions from the report

A dedicated home for your user archetypes. Each archetype has an editable definition and a knowledge base that grows automatically every time a Challenger run or research upload completes.

• ·After each research run, insights are automatically extracted and mapped to the relevant archetype
• ·You review each insight — accept to add it to the knowledge base, reject to discard
• ·Accepted insights are categorised (Behavioral, Attitude, Pain point, Goal, Market signal) and linked back to their source
• ·Add new archetypes at any time — they're picked up by the next research run automatically

• ·Multi-archetype selection — target multiple archetypes in a single guide when the research spans more than one
• ·Pre-fill from Challenger — objective, assumptions, and open questions are populated automatically from the report
• ·Provenance chip — guides created from Challenger research show a link back to the originating report
• ·Start a synthetic interview directly from a guide — your questions are pre-loaded as prompts

Turn a research question into a structured interview guide in under a minute. Fill in four fields — your objective, the archetype you're targeting, what you're assuming, and what you don't know — and get a ready-to-use script with warm-up questions, probes, and a wrap-up.

• ·Guides save automatically — pick up where you left off
• ·Regenerate anytime after editing the brief
• ·Output in English or German

Have a conversation with an AI persona built from real research. Ask exploratory questions, test assumptions, or probe for reactions — and get responses that reflect genuine archetype behaviour, not generic AI answers.

• ·Switch between English and German mid-session
• ·The persona stays on topic — off-topic questions get redirected naturally
• ·Responses improve as more research is added to the knowledge base

Explore what each archetype is trying to get done at each stage of their journey. Dig into goals, frustrations, risks, and decision forks — one layer at a time, at your own pace.

• ·Open and close layers independently — no information overload
• ·Expand all or collapse all per stage