Your user knowledge, growing.
Grove gives you the speed of AI without giving up control over what you actually know about your users. Every finding it surfaces goes through approval before it enters the knowledge base. Nothing shapes your user understanding without a human deciding it should.
Maximise the power of AI while staying in control of your user knowledge.
A grove is a living ecosystem — every piece of research becomes nutrients in the soil. Your user archetypes are the trees: they don't appear fully formed, they grow slowly and deliberately as insights accumulate around them.
Bring in what you already have — reports, transcripts, survey results. Or generate new findings by asking the AI to investigate a specific question or hypothesis.
The AI extracts concrete, specific findings from your research — categorised by type and user journey stage. You stay in control: review each one and decide what goes in.
Approved findings build up in a shared knowledge base, organised by user type. Every entry is linked back to its source — so you always know where it came from.
The richer the knowledge base, the more useful every tool becomes. Conversations with synthetic personas feel more real. Insights get sharper. Decisions get faster.
Most synthetic user tools are black boxes. They promise realistic personas, but you have no idea what trained them — and no way to know when they're hallucinating. Grove works differently.
Every insight in Grove was either added by your team or reviewed and approved by a human. Nothing enters the knowledge base automatically. No hallucinations, no mystery data — just what you choose to trust.
Your own reports. Public research. Interview transcripts. Survey exports. Industry studies. Grove accepts any format and extracts what matters — structured, categorised, and traceable back to its source.
Unlike off-the-shelf synthetic user services, Grove's personas reflect exactly what your team knows. When a persona cites a source, it's a real finding your team approved — not a plausible-sounding invention.
Everything your team knows about your users — in one place. Not a document that gets stale, but a living knowledge base that grows every time you add new research.
Organised by user type, each insight is linked back to its source — so you always know how confident to be, and where to dig deeper.
Every tool draws from the same shared knowledge. The more your team contributes, the better every tool performs — for everyone.
Have a hypothesis about your users? State it and let the AI investigate. It surfaces supporting evidence, contradictions, and open questions — giving you a structured starting point instead of a blank page.
Browse everything your team knows about each user type — organised by category and journey stage, always traceable to its source. The single place where research turns into shared understanding.
Have a conversation with a synthetic user persona — right now, no scheduling required. Ask anything you'd ask in a real interview. Responses are grounded in your team's actual research.
Describe what you want to learn and get a ready-to-run interview script in seconds. No more starting from a blank doc — just a structured guide you can pick up and use tomorrow.
Explore what your users need — and where they struggle — at every stage of their journey. Understand goals, frustrations, and key decisions before you design for them.
Feed Grove with what you already have — reports, transcripts, survey exports, articles. Grove extracts structured insights and queues them for your review. The file is never stored.
Whether you run research, design products, or set priorities — Grove helps you stay connected to your users without starting from scratch every time.
Validate ideas before committing to a sprint. Pressure-test assumptions against what your team already knows. Get to a user-grounded answer in hours, not weeks.
Ground your design decisions in documented user knowledge. Understand the full user journey before you sketch a single screen. Generate an interview guide whenever you need to go deeper.
Make your findings last longer than a presentation. Feed research into a shared knowledge base that the whole team draws from — so your work shapes decisions long after the project wraps.
“Every piece of research you feed it becomes nutrients in the soil. Your user archetypes don't appear fully formed — they grow, slowly and deliberately, as insights accumulate around them.”
The Grove philosophy
A note on AI: Grove uses AI to assist, not replace, human research judgment. All outputs must be reviewed critically before informing decisions. You are responsible for the quality and accuracy of your research.
Grove is in private beta. Tell us a bit about yourself and we'll get back to you.
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